Madison Lauren is owned and operated by Lani Holloway in a quaint East Atlanta townhouse. These beauty, hair and skincare products are handcrafted in small batches with love and diligent care. Named after my two nieces, the vision for Madison Lauren was developed from the inspiration to provide my family with all natural, organic and fair trade alternatives to the chemically-laden essential products we use everyday on our skin and hair. My main focus is to provide you with skin-nourishing and hair moisturizing products in the form of whipped shea butter, soap, deodorant and shaving products. My mission is to change self-consciousness to self-confidence and self-love!